Cub Golf is a youth-focused brand making golf more accessible, exciting, and confidence-building for young players and their families. It needed a cohesive identity and digital presence that could balance serious performance with the energy of play.
Scope of work
Branding
/
Web design
/
E-Commerce
/
Timeline
6 weeks
Client
Cub Golf
Year
2023
Golf can feel intimidating before a young player ever picks up a club. Cub Golf needed to make the sport feel inviting and fun while still earning the trust of families looking for quality, performance, and room to grow.
Lean too far into tradition and the brand could feel dated or inaccessible. Push too hard toward playfulness and it could lose credibility. The challenge was creating a world that young golfers could feel excited to join and parents could feel confident choosing.
The results.
Cub Golf now has a clearer, more energetic presence built for the next generation of players. The refreshed identity and website make the brand feel approachable without minimizing the ambition, confidence, and performance behind it.
The approach.
We brought performance and play into the same visual world. Bold enough for young golfers. Structured enough to grow with them.
We established the brand strategy and creative direction before refining the logo, color palette, typography, and supporting visual system. The identity was documented through brand guidelines and translated into a Wix website designed to engage young players, reassure their families, and give Cub Golf a flexible foundation for future products and growth.
Testimonial
Becca Smith
Co-Owner
Cub Golf
