I’m Human is a movement working to change the narrative, rebuild culture, and reconnect people through shared humanity. With the core identity already established, we helped translate the brand into a wider range of materials designed to support its message across print, digital platforms, events, and merchandise.
Scope of work
Graphic design
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Timeline
4 months
Client
I'm Human
Year
2020
I’m Human already had a distinct identity and a powerful mission. What they needed was a creative partner who could expand that visual language across new materials without losing the meaning, energy, or recognition they had already built.
As the movement grew, every new touchpoint needed to feel connected. From educational content and books to social graphics, merchandise, and event materials, the brand required a consistent and flexible creative system.
The results.
An established identity, expanded into a complete collection of branded materials. I’m Human gained a stronger visual presence across books, social media, events, merchandise, and marketing, giving the organization more ways to communicate its mission while maintaining consistency at every touchpoint.
The approach.
We worked within the existing identity to turn its core elements into a broader visual experience. By building from the established typography, color palette, imagery, and message, we created new applications that felt unmistakably I’m Human.
The work extended across book design, social media, event graphics, merchandise, and marketing collateral. Each piece was designed for its specific purpose while maintaining one cohesive expression of the brand.
Testimonial
Bill Martines
Founder
I'm Human
