This project refined Proxy’s visual identity to feel clean, confident, and contemporary, creating a cohesive system that supports digital platforms, product interfaces, and future growth.
Scope of work
Graphic design
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Web design
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Branding
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Timeline
4 weeks
Client
Proxy
Year
2021
Proxy helps businesses get found through SEO and Google Ads. They needed a brand that made their own expertise just as visible. The brief: tech-forward, clean, minimalist, and bold, with the credibility to earn trust from the first interaction.
In a space crowded with promises, Proxy needed a clear, confident presence. We were brought in to translate their expertise into branding, web design, and graphic design that positioned them as a trusted digital partner.
The results.
Following launch, Proxy went from no website traffic to attracting visitors and winning multiple new clients. Their new branding and website helped present the agency’s expertise with clarity and confidence.
The approach.
We built the creative direction around precision and clarity. Bold visual hierarchy, clean layouts, and a tech-forward aesthetic gave Proxy a distinct presence. Every design decision supported the same goal: make the agency feel sharp, capable, and easy to trust.
We carried that direction across the brand identity, website, and supporting graphics. The result was a consistent visual language that gave their services room to speak and made every touchpoint feel unmistakably Proxy.
Testimonial
Mack Heitchue
Founder
Proxy
