Fizzy is an alcoholic seltzer brand made for a category full of lookalikes. It needed a strategic foundation and vivid visual identity that could capture attention quickly, then carry that personality onto a production-ready can.
Scope of work
Branding
/
Packaging Design
/
Timeline
4 weeks
Client
Fizzy
Year
2026
The alcoholic seltzer shelf is crowded, colorful, and decided in seconds. Fizzy needed to command attention without relying on the same visual cues as every other playful beverage brand.
The identity also had to work beyond a presentation. Every creative decision needed to translate onto a physical can, remain legible at a small scale, and hold its own beside established competitors in a busy retail environment.
The results.
Fizzy emerged with a bold, cohesive identity built for immediate recognition. The vivid visual system carried directly into a production-ready can design, giving the brand a tangible presence made to compete on the shelf.
The approach.
We used color as the invitation and structure as the anchor. The result is energetic and expressive, but controlled enough to remain recognizable.
The work began with brand strategy to define Fizzy’s position, personality, and place within the alcoholic seltzer market. From there, we developed the visual identity and translated it into a can design prepared for production, balancing bold brand expression with the practical demands of beverage packaging.
Testimonial
Founder
Fizzy
