Revive + Reform needed a brand identity that reflected its uplifting, community-driven approach to fitness, with their focus on strength and recovery, a different approach to typical high-intensity, high-pressure gym culture. We created a bold visual identity rooted in movement, confidence, and modern minimalism, with a strategic foundation that clarified the studio's mission and personality.
Scope of work
Branding
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Timeline
4 weeks
Client
Revive + Reform
Year
2023
The fitness industry has a visual language problem: dark backgrounds, aggressive typography, and an energy that alienates more people than it attracts. Revive + Reform wanted to have a more unique brand that reflected their different approach to fitness.
They needed an identity that felt performance-driven but grounded. And it had to hold up across in-studio signage, digital platforms, social content, and future locations.
The results.
The approach.
We started with brand strategy and creative direction first, then a visual system designed to scale with the business.
Typography pairings, color palette, visual brand system, and comprehensive brand guidelines were all designed as a connected kit, not a collection of one-off deliverables. Print and digital applications were built to make sure the brand held up everywhere, from the storefront signage to stationery to the website.
Testimonial
