Workforce infrastructure explained without the weight of corporate HR.

Workforce infrastructure explained without the weight of corporate HR.

Sunnyside is a human-centered workforce platform helping organizations reduce administrative burden, improve workforce health, and unlock human capacity. It needed a website that could make a complex business model clear without falling into the cold, corporate conventions of the HR industry. CK Studio translated its existing brand into a complete digital experience.

Scope of work

Web design

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Development

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Timeline

6 weeks

Client

Sunnyside

Year

2026

Sunnyside offers a different way to think about workforce infrastructure, but that difference was difficult to explain quickly. The website needed to connect operational support, employee well-being, and business performance without overwhelming visitors or flattening the idea into another HR platform.

The audience included employers looking for practical answers, while the offering extended into more human territory through workforce health and Lucky, Sunnyside’s employee wellness layer. The challenge was building one clear story across multiple services, audiences, and levels of complexity.

The results.

The finished website turns a layered workforce model into a calm, coherent journey. Sunnyside now has a digital presence that feels credible to employers, approachable to people, and distinctly removed from the generic language of corporate HR.

The approach.

We organized the experience around what Sunnyside makes possible, not the complexity behind how it works. Clarity became the structure. Humanity shaped the tone.

CK Studio developed the information architecture and messaging direction before translating the existing brand into a custom digital system. We designed and built ten core pages in Framer, supported by responsive layouts, CMS functionality, considered animation, SEO foundations, and a clearer relationship between Sunnyside and Lucky.

Testimonial

Bill Martines

Co-Founder

Sunnyside

They brought structure to our messaging, created a more intuitive experience, and translated our brand into a digital presence that feels calm, credible, and distinctly ours. We now have a website that explains who we are with far greater clarity and confidence.

They brought structure to our messaging, created a more intuitive experience, and translated our brand into a digital presence that feels calm, credible, and distinctly ours. We now have a website that explains who we are with far greater clarity and confidence.

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Start a Project.

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© 2026 MADE MAgnetic. All rights reserved.

CONNECT WITH US

Start a Project.

Whether you have a full brief or just an idea, we're here to help shape it. No pitch decks, no sales calls — just a clear next step.

By submitting, you agree to our Terms and Privacy Policy.

© 2026 MADE MAgnetic. All rights reserved.

CONNECT WITH US

Start a Project.

Whether you have a full brief or just an idea, we're here to help shape it. No pitch decks, no sales calls — just a clear next step.

By submitting, you agree to our Terms and Privacy Policy.

© 2026 MADE MAgnetic. All rights reserved.