Yomz is a vitamin gummy company bringing more personality to the everyday supplement routine. It needed a brand identity that could feel bright, playful, and craveable while still presenting the product with clarity and confidence.
Scope of work
Branding
/
Timeline
2 weeks
Client
Yomz
Year
2025
The vitamin aisle tends to look either clinical or overly wholesome. Yomz needed to break that pattern with a brand that made daily wellness feel more enjoyable without losing the clarity people expect from a supplement company.
The identity had to capture the sensory appeal of a gummy while remaining flexible enough to support different products and flavors. Every element needed energy, but the system still had to feel intentional rather than visually chaotic.
The results.
We created this concept as a vivid, recognizable identity that gives the brand immediate personality. The system makes everyday vitamins feel more approachable and desirable while providing a cohesive foundation for future products and brand growth.
The approach.
We treated wellness like something to look forward to. Bold typography and candy-inspired color made the routine feel less like a requirement.
We developed a fluid custom wordmark, energetic color palette, contrasting type system, and flexible product variations for the Yomz identity. Strong blocks of coral, mint, and soft yellow create instant recognition, while expressive accent lettering adds movement and a slightly nostalgic edge. This concept was ultimately not chosen by the client, but we had a lot of fun creating this one!
Testimonial
Samantha Pineda
Agency Owner
